Asus: Overview

Asus, also known as ASUSTeK Computer Inc., is a multinational computer hardware and electronics company headquartered in Taipei, Taiwan. Founded in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh, and M.T. Liao, Asus has established itself as one of the world’s leading manufacturers of computer hardware, including laptops, desktops, motherboards, graphics cards, monitors, and other consumer electronics. The company is known for its commitment to innovation and high-quality products.

Customer Service

Asus offers customer service and support through various channels, including online and phone support, as well as a network of service centers and authorized repair partners worldwide. Customer service quality can vary depending on your location and the specific product, but Asus generally strives to provide timely and helpful assistance to its customers. They also have an official website with extensive resources, including driver downloads, FAQs, and user manuals.


  1. Innovation: Asus is known for pushing the boundaries of technology and introducing innovative products. They were among the first to develop gaming-focused laptops, the Asus ROG series, which became highly popular among gamers.
  2. Product Variety: Asus offers a wide range of products to cater to different consumer needs. Whether you’re a gamer, a professional, or a casual user, Asus has products tailored to your requirements.
  3. Build Quality: Many Asus products are praised for their build quality and durability. Their laptops, motherboards, and graphics cards are often considered reliable and long-lasting.
  4. Gaming Performance: Asus ROG (Republic of Gamers) products are well-regarded for their gaming performance, featuring high-quality displays, powerful processors, and top-tier graphics cards.
  5. Value for Money: Asus often provides competitive pricing for its products, making them accessible to a broad range of consumers.

Features and Advantages

  1. Republic of Gamers (ROG) Lineup: Asus ROG products are designed for gaming enthusiasts and come with features like high-refresh-rate displays, advanced cooling systems, and customizable RGB lighting.
  2. ZenBook Series: The ZenBook series represents Asus’s premium line of ultrabooks known for their sleek design, lightweight build, and powerful performance.
  3. TUF Gaming: TUF (The Ultimate Force) products are a more budget-friendly gaming lineup that still offers solid performance and durability.
  4. AI Features: Asus has incorporated artificial intelligence into some of its products, such as AI noise-canceling in laptops and AI-enhanced camera features in smartphones.
  5. Innovative Motherboards: Asus is a leader in motherboard manufacturing, offering a wide range of options with features like overclocking capabilities, robust power delivery, and advanced connectivity options.


Asus has established itself as a reputable and innovative player in the computer hardware and electronics industry. With a diverse product lineup catering to various needs, Asus products are known for their quality, performance, and value for money. Whether you’re a gamer, a professional, or a general consumer, Asus likely has a product that suits your requirements. While the quality of customer service can vary by location, Asus’s commitment to innovation and product excellence makes it a popular choice for many tech enthusiasts worldwide.

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